Are you worried that this pandemic could damage your business forever?
Or, Are you in trouble on how to get your business back on track?
These are the common questions that come across when you are staying locked down in your home alone and not being able to do access anything physically. It is a tough situation that can take a long time to recover economically, especially, for small businesses.
Here are quick 7 tips for Small businesses to survive this pandemic situation. You will find helpful advice and guidance to pull up your business working remotely.
Remember your clients are the priority that you do not want to lose. Do not forget to regularly keep in touch with them by sending emails that show your concern. In this difficult time, a simple sympathy text could be healing to someone so, make sure you reach out to them. Try to connect and make your presence visibly active by taking full advantage of the digital platform.
It might be annoying to you to challenge yourself during this challenging time, but trust me, when the situation gets tougher the more innovative you become- when the going gets tough, tough gets going. Bring out effective solutions for your business that you have not been able to do before due to the hectic schedule. You are the one who knows your business better so you should brainstorm the ideas. Lists out the points that you need to work on that help your business to rise.
This is the right time for you to take the different entrepreneurial skills relevant to your business. Nobody is born perfect, but we can practice becoming the best of ourselves. You can discover your flaws and work best to improve it. Utilize your time for your personal and professional development because after the lockdown you barely have time for yourself. Create new ideas, brainstorm with your team, read more, listen to success stories- or more important the failure stories, take an online course, or even better start your own course-share your skill and experience. The more you practice sharing your skill set the more your skills improve.
Check out FREE Online Courses You Can Take During Lockdown.
Following up on your daily routine is key. Remember there are thousands of people like you in the business competition so you cannot throw yourself being lazy on the couch. Get up and follow your daily routine. This is the time to become more productive than before to stay front in the race. And do not forget to motivate your team members too.
Invest in marketing and brainstorm on increasing your visibility to customers. Remember: Visibility is everything. If your customers don’t see you, they forget you. The reality is that visibility is the vital thing that is going to make you stand out from the masses. Though life is at a halt now, competition is not. But don’t act greedy and spend everything on paid Ads yet instead devote your energy and time to increasing organic traffics and lead.
Sometimes it is essential to take a step back and watch what your competitors are doing. And this is a perfect time. Look at their website, follow their social media, google them, check out the marketing style-what they advertise where they advertise, study their customer behavior. You can learn a lot from your competition. But it does not mean you should copy exactly what your competition is doing. Make it more of a “reference-gauge”. Utilize these findings to benefit to upgrade your own business strategy.
Sooner or later this pandemic will come to an end but it won’t be the normal we were used to. So, organize new plans and guidelines to implement them. Analyze what can go well for your business after the pandemic or how you can run your company matching the new normality of the customers. Do your research NOW! Take surveys to find possible changes in customer behavior. This will help you out to direct new ways to prepare yourself to implement your actions post COVID-19 maintaining social distance.
In the end, staying optimistic and focused is the key thing to do. Instead of worrying and panicking take this time as an opportunity to explore and rebuild the ideas to make your business successful.
Related: Funding Opportunities for COVID-19 Measures
Amrita is a social entrepreneur with a keen interest to help people and work in the field of humanitarian. She has years of experience and knowledge in proposal writing, report writing, and data analysis. She now uses her acquired skills to contribute to research in the development sector.
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thanks God bless you ma
thanks ma God bless you
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