The application is open for the Davos Communications Awards. On behalf of the World Communications Forum Association, they invite you to enter the inaugural Davos Communications Awards. They are honored to have assembled an international jury of some of the world’s foremost public relations and communications professionals. They bring a truly global perspective to ensure the awards genuinely represent the diversity of the public relations and communications profession. They look forward to seeing your entries and celebrating the contribution they all make to improving our environment, economy, and society.
Eligibility
Modern business is highly competitive. Public communicators are everywhere, from one-person shops and boutique agencies to in-house teams and global agencies. Companies and individuals want a benchmark to see whether their projects and achievements are really competitive.
There are many reasons to participate in the Davos Communications Awards. Some of the most important are:
First – recognition of your creative efforts to achieve the best impact on businesses and organizations. Your participation and – of course –the winning will be appreciated by clients and employers and will increase your profile enormously.
Second – your work will be judged by a highly professional international jury with representatives from all over the world, with different experience and different cultures, so your work will be benchmarked and rewarded on a global scale.
Third – in these difficult times when we rarely meet in person, it will be an enormous boost of the teamwork in your companies. It will unite your colleagues and give them an excellent opportunity to show what they achieved thought the unpredictable and unusual 2020.
Welcome to the inaugural Davos Communications Awards and best of luck with your scores and may the best entries win!
How to write a good award winning entry:
- Carefully read the criteria for applying. Meet the deadlines and stick to the rules. Start to prepare you entry early as it takes time to craft the perfect entry. Make sure you get your employer’s or client’s approval or agreement if needed.
- Present the right projects, persons and campaigns. Focus on the objectives and the results. You should also emphasize creativity, innovation, and problem solving. Explain your teamwork and ensure you credit everyone who contributed. You must convince not ject must win. Don’t expect the judges to read between the lines. Don’t be modest,only the jury, but first of all yourself and then also you team, colleagues, clients and even friends that your entry really deserves a win.
- Select the best person to write the entry. If you think you are the one, then do it. But think very carefully on that issue as writing and presenting is of great importance to your possible win.
- tion and then stress on the results.
- Judges have dozens of entries to review for each category. Make sure yours really spells
- do be truthful.
- Tell the judges your great story in a great way. Short, clear and convincing. Watch spelling and grammar. Avoid exclamation marks! Avoid marketing jargon and hyperbole. Proof, proof and proof again for typos.
- out why your pro
- Keep the story clear and logically structured. Start with the objectives, research, ideas, innovation, implementa
- Results, results, results. Include as much evaluation data and evidence of the impact of the campaign on the client business or organization as possible, from an increase in sales to higher levels of engagement with audiences. Don’t just report on inputs and outputs, but focus on outtakes, outcomes and above all impact. Entries using advertising equivalents (AVEs) will be eliminated.
- Be absolutely clear about the measurement policy you implement and convince the jury that it was the right and most objective one.
- Remember the simple truth: clear objectives, matched to proven results, plus great storytelling, equals your best chance of winning.
Benefits
Camping Awards
These awards recognize the best public relations and communications campaigns in any sector, anywhere in the world.
- Best Public Relations Campaign
This award recognizes outstanding achievement developing and implementing a public relations campaign. Tasks, developments, strategies, ideas, implementation and results will be important to be mentioned as main points of the overall application. Any COVID-19 elements and specifics also might be included and could be an advantage in the judging process.
- Best Marketing Communications Campaign
This award recognizes an outstanding marketing communications campaign that clearly demonstrates an integrated approach with integrated paid, earned, shared or owned (PESO) media elements. Tasks, developments, strategies, ideas, implementation and results will be important to be mentioned as main points of the overall application. Any COVID-19 elements and specifics also might be included and could be an advantage in the judging process. The integration between different elements must be a key point in the presentations.
- Best Digital or Social Media Campaign
This award recognizes effective use of digital and social media for public relations and communications. All social media might be included, innovative messages, integrations, storytelling, influencers’ activities must be described in details.
Application Process
Click here to apply
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