YSEALI Advancing Agribusiness Digital Marketing

YSEALI Advancing Agribusiness Digital Marketing Regional Workshop (Timor – Leste) empower young leaders to use technology to drive agribusiness in the region.

Agriculture in Southeast Asia is a dynamic sector poised for growth, but the sector faces several important challenges. The UN recently declared that global food production needed to double from 2012 to 2050 to feed the planet, climate change is already affecting Southeast Asia, and supply chains continue to face disruptions. Furthermore, most farmers in the region still face economic insecurity, and the agricultural sector continues to be underfunded.

In many countries in Southeast Asia, young agribusiness entrepreneurs are at the forefront of addressing these challenges. Southeast Asia is already a leading agricultural exporter and producer (including 31% of global rice production). The region is home to 682 million people, with a young population with a median age of 30 years. Bain and Temasek estimate that there are $225 billion in green economic opportunities in the region for agri-food and forestry. Southeast Asia has potential paths to success with its young population and sustainable growth opportunities.

Technology is one force multiplier to enable young agribusiness entrepreneurs to develop local and regional market opportunities including by building and deploying digital marketing strategies and implementing innovative technologies.

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Eligibility

To be eligible for YSEALI Advancing Agribusiness Digital Marketing, you must:

• Must be a YSEALI member and meet the YSEALI membership criteria (20-35 years old). If you are not yet a member, kindly register here: (https://asean.usmission.gov/young-southeast-asian-leaders-initiative/).
• Be a citizen and resident of one of the eleven YSEALI nations: Brunei, Cambodia, Indonesia, Laos, Malaysia, Burma, Philippines, Singapore, Thailand, Timor Leste, and Vietnam.
• Open to all applicants regardless of their race, color, religion, socioeconomic status, disability, sexual orientation, and gender identity.
• Be an emerging leader with relevant experience in agribusiness development, entrepreneurship, and other related areas.
• Statement of interest on how the program will benefit the applicants’ professional work and commitment to agribusiness.
• Ability to communicate in English (speaking in public, making presentations, and writing);
• Are interested and able to travel to Timor-Leste to attend the workshop during the dates specified
• Priority will be considered for those who have not attended a YSEALI regional workshop or fellowship.

Benefits

To empower young leaders to use technology to drive agribusiness in the region, the Young Southeast Asian Leaders Initiative (YSEALI) will convene a five-day Advancing Agribusiness Digital Marketing Regional Workshop in Dili, Timor-Leste on February 27 – March 3, 2023. The workshop will include:

• A series of presentations and workshops to equip participants with skills to develop digital marketing strategies to expand agribusiness, including: global and ASEAN food security, sustainable agri-tech and digital businesses, and agribusiness beyond the pandemic.
• Development of digital marketing strategies and a presentation competition to select a winning team based on knowledge learned.
• A site visit to local sustainable agribusiness to see what it takes to implement strategies at scale and in practice.
• Cultural exchange and bonding experiences between all participants to enable future collaboration.

Application Process

Click here to apply.

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