Customer Insights for Product-Market Fit Workshop
Customer Insights for Product-Market Fit Workshop is now accepting an application. Understand your customers’ needs and develop a winning value proposition with this one-day workshop, designed around the proven ‘Jobs To Be Done’ framework. The Customer Insights for Product-Market Fit one-day workshop was designed for leaders and managers that want to ensure that their product and value proposition are designed with the customer’s needs in mind.
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Eligibility
Businesses of all kinds will benefit from the workshop.
Those who will benefit the most are:
- Mid to senior level, with direct influence on product development, or sales and marketing.
- Working on bringing a new product to market, or re-launching an ailing one.
Benefits
The workshop will help you reframe how you present your offering – from a product or technology-based solution to one that’s customer-centric. Central to the workshop is the ‘Jobs to be Done’ framework, which provides a unique perspective to market validation. You’ll be introduced to the idea that people ‘hire’ products and services to get a ‘job’ done, and you’ll delve into the emotional and social value of those jobs.
Benefits to your business:
- Achieve product-market fit, faster
- Enhance Customer Satisfaction, launching existing products in new markets
- Greater clarity in the team
- A reusable framework
- Reassure investors
The workshops cover eight key areas:
- Define customer progress
- Describe the customer’s circumstances
- Define obstacles
- Explore alternative pathways
- Create ‘Jobs to be Done statements
- Create market assumptions
- Data sources and methods
- Qualitative research
Application Process
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Fee information: N/A