Innovation and Entrepreneurship

Innovation and entrepreneurship courses are designed to map the lifecycle of a new venture, with learners crafting their ideas throughout the program. With an emphasis on actionable projects, learners can select and work on new business ideas or corporate ventures of their choosing, and apply the lessons learned to their own interests. This is valuable for for-profits, non-profits, social entrepreneurs, and government organizations.

The Professional Certificate in Innovation and Entrepreneurship distills vast amounts of research in psychology, sociology, marketing, strategy, and finance into a practical how-to guide for aspiring and active startup entrepreneurs and corporate innovators. The University of Maryland’s world-class, award-winning faculty presents a whole new understanding of entrepreneurial ideas and actions. At its core, it presents a powerful argument that anyone can be a successful startup entrepreneur or corporate innovator by thoughtfully examining themselves and the business opportunity. By harnessing these insights within its curriculum, the program shares how to create and transform your business ideas into new ventures that are lasting successes.

Eligibility

• Innovation and Entrepreneurship program is for the for-profits, non-profits, social entrepreneurs, and government organizations.

Benefits

• Identify entrepreneurial ideas with entrepreneurial thinking (entrepreneurial mindset, motivation, & behavior), seeing (industry condition, industry status, macroeconomic change, & competition) & acting (value innovation & opportunity identification).
• Create innovative business models to effectively design value propositions, assemble and lead a well-comprised team, pursue big ideas that really matter to customers, and craft a financial model that minimizes risks and maximizing your success.
• Explore the marketing of innovations by learning tactics to gather marketing research and customer intelligence, understanding the need for adopting a customer-orientation, and applying marketing strategies to dynamic environments.
• Build financing strategies with an understanding of short-term finance alternatives, capital structures, cost of capital, sources of entrepreneurial capital including angel investors and venture capitalists, and alternative sources of capital.

Application process

• Click here to join.