Individual Giving Conference
The nature of individual giving is rapidly changing. Social media has made it easier for charities to reach the right audience, with the right task at the right time. But now the competition is fiercer and charities must now look at how to reach new audiences and what must be done to keep the relationship fresh. Join this Individual Giving Conference to learn how to hit your targets through audience insight, innovation, and maximizing ROI.
Eligibility
- Charities of all sizes which want to learn how to harness audience insight and innovation to increase the income of their IG campaigns, whilst making sure they maximize the ROI of every channel they have.
Benefits
- Learn how to hit your targets through audience insight, innovation, and maximizing ROI.
Program:
| 09:30 |
Chair’s opening remarks |
|
09:40 |
MAXIMISING THE ROI OF IG CAMPAIGNS Keynote: Standing out from the crowd whilst keeping the bottom line in mind Nicola Smedley, Director of Supporter Engagement, Individual Giving & Loyalty, Cancer Research UK Kathryn Toner, Head of Individual Giving, Cancer Research UK Case study: Creating a high impact IG campaign with limited resources
Keynote panel: Assessing acquisition and retention methods to increase and sustain income Pinpointing areas of opportunity- where is the next big source of income for IG managers? Which channels provide the best ROI for acquisition? Which channels provide the best ROI for retention? How can smaller charities adapt their IG strategy to increase income with limited resources? As retention and acquisition converge, how can charities make better use of internal capacity to hit their IG targets? Moderator: Nick Mason, CEO, UpliftingData Matt Goody, Head of Individual Giving, Blue Cross for Pets Jo Stone, Head of Public Fundraising, Battersea Dogs & Cats Home Kathryn Holloway, Head of Individual Giving, Friend of the Earth |
|
11:00 |
Coffee and networking |
|
11:20 |
INTEGRATING AUDIENCE INSIGHT INTO YOUR IG STRATEGY
Case study: Revitalising our membership scheme through audience insight Andrew Russell, Head of Individual Giving, Diabetes UK
Case study: Practical lost cost audience insight activities you can implement tomorrow Where we were… Born Free’s position before using insight The research (the channels – which are low cost you can use) The findings (for us) How we used them moving forward – successes as a result Matt Smithers, Head of Marketing & Fundraising, Born Free Foundation
Panel: Strategies for improving audience insight to successfully execute IG campaigns Reviewing strategies for understanding your donor voice – what works and when? Understanding the Millennial and Gen Z mindset – how can charities better understand these audiences? In a post GDPR world, how can fundraisers reach new markets? The role of audience insight in tailoring messaging and keeping the relationship fresh Fatima Talidi-Marrero, Head of Individual Giving, Parkinson’s UK Claire Linacre, Individual Giving Manager, The Albert Kennedy Trust Matt Smithers, Head of Marketing & Fundraising, Born Free Foundation Andrew Russell, Head of Individual Giving, Diabetes UK
|
|
12:40 |
Lunch and networking |
|
13:30 |
HAVE I GOT SOLUTIONS FOR YOU
New for 2019! Facilitated by an industry expert, delegates will be invited to share their solutions to challenges common to IG managers. Don’t miss your chance to help your peers successfully make it over the same hurdles. |
|
14:30 |
Coffee and networking |
|
14:50
|
INNOVATION CASE STUDIES
Product case study: Creating a subscription box to grow our number of loyal donors Ed Veasey, Senior Direct Marketing Officer, Mind
Small charity case study: Reaching new audiences through the Treat Your Team service Amanjit Dhillon, Partnerships Manager, Child.org
Case study: How we adopted a holistic IG strategy to grow and maintain our donor base Lee Derrick, Head of Direct and Digital Marketing, Cat’s Protection
Case study: Breaking into the cashless society through the introduction of NFC tags Imogen Stead, Senior Marketing Manager, Macmillan Cancer Support
Closing panel: The role of innovation in staying afloat in a changing IG landscape As income for donor support increases how can charities stay ahead of the curve when considering new IG products? How can IG managers collaborate better with risk averse colleagues to make new ideas a reality? What are the next steps to integrating contactless technology into IG campaigns? How can charities restructure IG teams to facilitate innovation? Lucy Howard-Taylor, Head of Individual Giving, Donmar Warehouse Lee Derrick, Head of Direct and Digital Marketing, Cat’s Protection Johnty Gray, Director of Mass Engagement, WaterAid Imogen Stead, Senior Marketing Manager, Macmillan Cancer Support |
|
16:50 |
Chair’s closing remarks |
| 17:00 |
Event close |
For more information<click here>
Contact information: Events@institute-of-fundraising.org.uk
Fee information: Varies