Business Retention and Expansion

The interactive Business Retention and Expansion course explain the essential components of a BRE program and why local businesses’ problems must be actively addressed. By learning about business visiting procedures and survey methods, practitioners will be able to accurately assess the business environment in their community. Learn the “red signs” that may signal a firm is considering relocating, as well as how to develop a successful technical help program to address business concerns. This course teaches participants about BRE programs and how they connect to attractiveness, workforce development, small company funding, technology transfer, and a variety of other economic development initiatives.

Course Highlights:

• Establishing, maintaining, and upgrading a BRE program
• Creating effective models for business visitations and surveys
• Customer-Relationship Management (CRM) techniques
• Marketing a BRE program
• Establishing an early warning system
• Cluster and industry-focused BRE programs
• Tracking and analyzing customer feedback and response
• Quantitative and qualitative economic development metrics

Eligibility

Business Retention and Expansion invites all the business/entrepreneurs who are interested in expanding their business, workforce development, small company funding, technology transfer, and a variety of other economic development initiatives.

Benefits

• Understand business visitation techniques and survey methods
• Learn community’s business climate
• Learn how to structure an effective technical assistance program to respond to business concerns

Each course attendee will receive a copy of the corresponding training manual as a part of the basic registration fee.

Application process

Click here to register for an event.

Note: Can’t join us in person? Sign up to join us virtually and get the same dynamic, live content as those in the room! Select the Virtual option when registering.

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