Blue Ocean Strategy and Shift Course

The blue ocean strategy clarifies how a corporate can be a market leader and corporate brand developing a new, unknown, and unexplored market or industry. It creates new demand for customers in the market and makes a psychological relationship with them.

About this Micro Course

• Field of study: international business
• Level: intermediate
• Requirements: no requirements
• Course workload: 5 – 10 hours, depending on your previous knowledge and understanding of the topic
• Assessment: on the scale of Pass/Fail
• Language: English
• Video transcript: English

This Micro Course includes practical steps to follow with videos, links, activating tasks, and quizzes.

About the instructor

The instructor of the Micro Course is Dr. Arup Barua, a certified professional teacher, Doctor of Science in Economics and Business Administration with a focus on International Business and International Marketing.

Achieving a certificate

The Micro Course is assessed on the scale of Pass/Fail. Receiving a certificate via email requires completing all mandatory activities, and at least 50% of them correctly.

Eligibility

An open university is right for you if

• you want to develop yourself in new areas of expertise, update your skills, or study on a hobby basis
• you are looking for an affordable alternative to college-level continuing education
• you are without a place to study and need useful things to do in the intervening year
• you are planning a degree study at a polytechnic or you are applying for an alternative pathway to a degree student through path studies
• you want to prepare for future entrance exams or studies
• you are considering going on study leave
• you are thinking of a whole new profession

Benefits

Xamk Pulse open university is for you if you want

• prepare for changes in working life
• improve your competitiveness
• explore a new field
• strive towards degree studies
• to study as a hobby
• find new inspiration
• consider moving on study leave

Application process

Join here.