UNWTO Startup Competition for Mega Events & Mice Tourism
Tourism is one of the leading sectors in international trade, accounting in 2019 for 28% of the world’s services exports, representing 1,7 trillion dollars from international tourism, turning it into the fifth largest traded services sector (UNWTO). While many factors influence tourism growth, MICE tourism and mega events can contribute massively to the influx of tourists to a country and destination. With this call, the World Tourism Organization (UNWTO), is sourcing the most sustainable, innovative, and disruptive entrepreneurs that offer SMART solutions for mega events and mice tourism that benefit visitors, organizers, and local communities in a sustainable way.
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Eligibility
Mega events are large-scale events often of a longer duration that attract a significant number of attendees from different parts of the world, related to sporting, cultural, or business, and they usually have a global impact. They can benefit a host destination in terms of attracting visitors, drawing global attention to destinations, and as a consequence increasing international tourist arrivals. In principle, mega events contribute short-term benefits, yet when executed systematically and in a sustainable way, they can be a catalyst for longer-term tourism development in various aspects from economic to social. Although international tourist arrivals and receipts increase significantly for the host country of a mega event, we must take into account possible tourist displacement and the effect of this kind of tourism on the destination. They can present a range of challenges for the country, the host destination, and the stakeholders involved.
Benefits
Tourism generated by Meetings, Incentives, Conferences, and Exhibitions, or MICE Tourism, is a specialized segment of the tourism industry that involves organizing and hosting short-term events and gatherings for business purposes. It is an important sector for many countries and cities, as it can attract significant numbers of high-spending visitors who contribute to the local economy. The tourism industry relies on effective marketing and promotion to attract attendees and exhibitors, as well as on skilled event organizers who can manage the logistics and coordination of large-scale events.
Both tourism activities generate a substantial amount of tourist arrivals but present different challenges.
Application Process
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