Startup Essentials: Design Thinking + Business Model Canvas

Fundamentals of Design Thinking

Design Thinking is a human-centered approach to innovation that draws from the designer’s toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success. Fortune 500 companies and tech leaders use Design Thinking to learn from customers, evaluate and pursue high-impact ideas, develop new products, speed up time to market, build digital solutions that solve real-world issues and more.

Benefits

At the end of the course, participants will be able to:

• Understand the essentials of Design Thinking
• Explore the different phases of Design Thinking
• Discover how Design Thinking is related to innovation
• Discover how Design Thinking can impact personal goals as a psychological problem-solving tool
• Explore how Design Thinking is used by corporations to inject creativity into the workforce

Creative Business Model Canvas
A course designed to help you map your business model using a proven methodology introduced in a book entitled Business Model Generation. Learn how to visualize, prototype, scan the environment, test and pitch your idea in a clear, simple and compelling way.

Benefits

At the end of the course, participants will be able to:

• Understand the Business Model Canvas methodology
• Turn preliminary discussions into practical outcomes
• Create shared language and improve collaborations around business models and strategies

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